OOFOS chooses Envoy Core B2B platform to support current and future growth.

    GRAND RAPIDS (Mich.) - Envoy, a technology company providing innovative wholesale business-to-business (B2B) software solutions, announced today that OOFOS, makers of OOfoam technology and the leaders in recovery footwear, has adopted Envoy as it’s B2B platform.

    “OOFOS is an exciting company to be working with,” said Envoy CEO Jon Faber, “They identified a unique need in the marketplace and are providing an incredible product.”

    Bringing content and commerce together in one platform and built for the growing brand, Envoy Core can easily upgrade to Envoy Enterprise as success demands. Oofos will be launching the Envoy Core B2B platform to its North American users this season.

    “We’re looking forward to working with our friends at Envoy” said Deborah Gendreau-Flynn, President of OOFOS, “We believe our partners will appreciate the enhanced tools and powerful features Envoy brings to the table.”

    Envoy employs a revolutionary content and commerce approach to building a B2B platform. This allows footwear, apparel, and accessories companies to engage with their buyers by surfacing key stories in Envoy’s content destination, as well as take advantage of Envoy’s powerful commerce tools for all their wholesale needs.


    Envoy is a technology company providing innovative wholesale B2B software solutions through its groundbreaking Envoy Software-as-a-Service (SaaS) platform. Envoy’s content and commerce approach to B2B is designed to help footwear, apparel and accessories companies create dynamic content, increase speed of sale, grow their wholesale channels and elevate their go-to-market strategies. Serving more than 18,000 users worldwide in 10 different languages, Envoy is changing the way some of the largest U.S. and international footwear, apparel, and accessories companies do business. Learn more about Envoy at

    OOFOS began as a team of footwear veterans — friends dating back to the athletic footwear and running shoe boom of the ’70s and ’80s. Brought together by a desire to fill a need for footwear that could help fitness enthusiasts recover from repeated workouts on hard surfaces. Stores are filled with athletic shoes designed to offer rebound and energy return — shoes that spring you forward when you’re exercising. What was missing was a material that could do the opposite: actually absorb shock after a workout. Two and a half years of tireless development later, we had a breakthrough on our hands. Revolutionary foam technology combined with a biomechanically engineered footbed. We’re proud to bring you OOFOS... footwear that can truly make your hard-working feet and body feel better. Learn more at

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