OUTDOOR GEAR

B2B Wholesale Platform Built for Outdoor Gear Brands

Outdoor gear can be technical. Buying it wholesale shouldn’t be. Give retailers a better way to discover products, understand the details, build assortments, and place orders in one connected B2B experience.

From prebook and at-once ordering to real-time inventory and retailer self-service, Envoy B2B gives your team the tools to sell hard goods more effectively.

Trusted by outdoor and travel brands including Matador Equipment, LifeStraw, BioLite, Rumpl, Topo Designs, and Goal Zero.

See Envoy B2B in Action

Explore Outdoor Brand Success Stories

Do any of these challenges sound familiar?

⛔ Retailers struggle to understand technical products from spreadsheets or basic line sheets.
⛔ Product information, videos, and marketing assets are scattered across emails and shared folders.
⛔ Seasonal launches, midseason releases, and prebook orders are difficult to coordinate.
⛔ Reps spend too much time answering inventory questions and manually entering orders.

Your Wholesale Channel with Envoy B2B

✅ Visual, shoppable catalogs with product education and dealer assets.
✅ Prebook, and replenishment ordering in one platform.
✅ Real-time inventory, pricing, and account data connected to your ERP.
✅ 24/7 retailer self-service backed by connected tools for your reps.

Outdoor Gear Wholesale Requires More Than Standard B2B Ecommerce

Outdoor retailers aren’t simply choosing SKUs. They’re building assortments around activities, environments, customer needs, product specifications, and price points. Your B2B platform needs to make that complexity easier to understand without making the buying experience feel complicated.

Help retailers understand technical products before they commit to an order.
Organize different specifications, sizes, colors, accessories, and product families.
Support products sold individually alongside products sold in case packs.
Manage prebook, at-once, and replenishment selling in connected workflows.
Give buyers clearer visibility into current and future availability.
Keep reps and retailers working from the same accurate product information.

The result is a wholesale experience built around how specialty outdoor retailers actually evaluate and buy products.

Outdoor Gear Wholesale Requires More Than Standard B2B Ecommerce

Help Retailers Understand the Product Before They Order It

Technical products need more than a thumbnail and SKU. Give retailers the product story, specifications, imagery, and resources they need to confidently understand what they’re buying—and then let them order without leaving the experience.

Present key product specifications and selling features.
Explain use cases and differences between products.
Add product videos and demonstrations.
Bring lifestyle and studio imagery into the catalog experience.
Give dealers access to downloadable product and marketing assets.
Connect related products and accessories.
Let buyers move directly from product discovery to ordering.

Instead of sending retailers between PDFs, shared folders, websites, and order forms, Envoy B2B keeps the information and the transaction together.

Organize Complex Products Without Creating a Complicated Buying Experience

Your catalog may be complex behind the scenes, but your retailer experience doesn’t have to be. Envoy B2B helps outdoor and hard-goods brands organize large product lines while keeping the buying process clean and intuitive.

Organize product families, variants, colors, and accessories.
Support individual-unit and case-pack ordering.
Show customer-specific products and pricing.
Segment catalogs by account, territory, region, or channel.
Apply minimums and other ordering rules.
Show current inventory and future availability clearly.
Make orders easier to review before submission.
Reduce mistakes caused by confusing product and SKU structures.

Give buyers the information they need without asking them to navigate the complexity your internal team manages behind the scenes.

Organize Complex Products Without Creating a Complicated Buying Experience

Launch New Outdoor Products Without Waiting for the Next Selling Season

Outdoor brands don’t always operate around rigid selling seasons. New products, colors, collections, and opportunities can happen throughout the year. Envoy B2B gives your team a more flexible way to launch products and start collecting demand.

Build visual catalogs for specific product launches.
Publish updated product information and assets immediately.
Collect prebook orders before inventory arrives.
Show available-to-sell inventory for midseason releases.
Segment launches by retailer, territory, or channel.
Capture retailer interest and orders in the same experience.
Keep reps focused on selling instead of distributing files and updates.

Whether it’s a major seasonal introduction or a fast-moving midseason release, your wholesale channel stays ready to sell.

Make It Easier for Busy Specialty Retailers to Work With Your Brand

Retail buyers have stores to run. They shouldn’t have to wait for a rep every time they need inventory information, a product asset, or a reorder. Give retailers self-service access while keeping your reps connected to the account.

Browse approved products and account-specific pricing.
Check inventory and product availability.
Place reorders whenever demand hits.
Find product education and marketing assets.
Review previous orders.
Check order and shipment status.
Access invoices and account information where supported.
Give reps visibility into retailer activity.

Self-service handles the routine work so your sales team can spend more time helping accounts build better assortments and grow the business.

Give Your Reps Better Tools Wherever Wholesale Selling Happens

Wholesale selling doesn’t happen in one place. Your team may be in a showroom, at a retailer, on the road, or standing across the table from a buyer at a trade show. Give reps a visual selling and ordering experience that travels with them.

Present the product line visually during buyer meetings.
Build account-specific assortments.
Check pricing and inventory during the conversation.
Enter and submit orders on behalf of retailers.
Review previous orders and account history.
Send buyers a digital assortment they can revisit after the meeting.
Reduce order re-entry and sales-operations cleanup.

Reps can stay focused on the buyer conversation instead of switching between line sheets, spreadsheets, inventory reports, and order forms.

Keep Your B2B Platform and ERP Working From the Same Information

A better front-end ordering experience only works when the information behind it stays connected. Envoy can connect wholesale selling with the systems your team already relies on for products, customers, inventory, orders, and fulfillment.

Products and product details
Customer accounts
Customer-specific pricing
Inventory and future availability
Wholesale orders
Order status
Shipments and tracking
Invoices

Keeping systems connected helps reduce duplicate order entry, stale inventory information, fulfillment corrections, and routine status questions from reps and retailers.

Keep Your B2B Platform and ERP Working From the Same Information

Built for Brands That Know The Outdoors

Outdoor and hard-goods brands use Envoy B2B to bring better product storytelling, cleaner ordering, and stronger retailer service into their wholesale channel.

“We’ve been able to accept a number of prebookings through the platform that we would have struggled to coordinate otherwise.”

Matador Equipment

Nellie Stephenson, Director of Operations

Our obsession is helping retailers love your brand. We've got your back.

The Customer Success Promise

A dedicated team that understands the industry and wants to set goals for your brand's success every season.

Wholesale Accelerator

Envoy B2B will help in your wholesale transformation to meet today's challenges.

Content Package

Our content team will help you go digital first by designing and setting up your first season's GTM content.

Training

Your team will be assisted during adoption. Our training takes into consideration the skill levels of your team and your brand's operations.

Outdoor Gear Wholesale Platform FAQs

Outdoor gear brands need a wholesale platform that can support product education, complex catalogs, multiple ordering workflows, inventory visibility, and retailer service. Here are answers to common questions about using Envoy B2B for outdoor gear and hard-goods wholesale.

What should outdoor gear brands look for in a B2B wholesale platform?

Outdoor gear brands should look for a platform that supports both the technical and commercial sides of wholesale selling. That includes visual catalogs, detailed product information, prebook and at-once ordering, case packs, account segmentation, inventory visibility, rep tools, retailer self-service, and ERP connectivity. The goal is to give retailers enough information to understand the product while making it easy to build and submit an accurate order. Envoy brings those workflows together in one branded B2B experience.

How can outdoor brands present technical product information to retailers?

Technical product information should live directly alongside the wholesale shopping and ordering experience. Retailers can use specifications, feature explanations, product imagery, videos, demonstrations, use cases, comparisons, and downloadable dealer assets to better understand what they’re buying. This is especially important when a buyer needs to explain the product to a consumer later. Envoy allows brands to combine rich product content with visual catalogs and ordering tools so buyers don’t have to move between multiple systems or files.

Can Envoy B2B support both case-pack and individual-unit ordering?

Yes. Brands can configure ordering around the way different products are actually sold. That matters for outdoor and hard-goods catalogs because one brand may sell larger equipment or technical products individually while offering accessories or replenishable items in case packs. Supporting both approaches makes it easier to keep a mixed catalog organized without forcing every product into the same purchasing workflow. Retailers get a more intuitive buying experience while brands maintain the ordering rules required by their operation.

How do outdoor gear brands manage prebook and at-once orders in one platform?

Prebook orders capture demand for products that will be available in the future, while at-once orders are built around inventory that can be sold now. Outdoor brands often need both workflows at the same time. Envoy allows brands to organize future product opportunities separately from currently available inventory while keeping them inside the same broader wholesale environment. This gives reps and retailers clearer ways to shop each opportunity and gives internal teams more structured order data for planning and fulfillment.

Can outdoor retailers see real-time inventory before submitting an order?

Yes, when Envoy is connected to the brand’s ERP and the implementation is configured to provide that inventory data. Retailers and reps can see more accurate availability while they build an order rather than relying on old spreadsheets or inventory reports. Better visibility helps buyers make more informed quantity decisions and can reduce orders that later need to be changed because product is unavailable. The exact inventory workflow depends on the systems and integration configured for each brand.

How does a retailer self-service portal help outdoor brands?

A retailer self-service portal gives accounts a central place to handle routine wholesale tasks on their own schedule. Buyers can browse products, review availability, access marketing and product assets, place reorders, review prior orders, check shipment information, and access additional account details where supported. That reduces the number of simple requests that have to flow through a sales rep or customer-service team. Envoy keeps reps connected to account activity while giving retailers greater flexibility to manage everyday needs.

Does retailer self-service replace the outdoor sales rep?

No. Self-service is designed to remove repetitive administrative work, not the relationship between a rep and retailer. Buyers can handle straightforward tasks such as finding an asset, checking availability, or placing a routine reorder without waiting for assistance. Reps can then spend more of their time on work where their expertise matters: product education, merchandising, assortment planning, new product introductions, and account development. Envoy gives both sides access to connected tools so digital convenience can strengthen rather than replace the sales relationship.

Can Envoy integrate with an outdoor brand’s ERP?

Yes. Envoy can support integrations with ERP systems such as NetSuite, SAP, Infor, Brightpearl, and others, depending on the brand’s technology environment and implementation. Integrations can connect important wholesale data such as products, customer accounts, pricing, inventory, orders, order status, shipments, and invoices. This reduces duplicate data entry and helps the B2B experience stay aligned with operational systems. The exact data flows, update timing, and supported functionality should be defined as part of each integration project.

How does Envoy support new product launches for outdoor brands?

Envoy gives brands a central place to present and sell a new product launch. Teams can create launch-specific catalogs, publish updated product information and imagery, distribute dealer assets, control which retailers see the launch, show future availability, and capture prebook demand through the same platform. This is useful for outdoor brands that introduce products throughout the year rather than relying exclusively on traditional selling seasons. Reps spend less time distributing files while buyers get a clearer path from product discovery to order.

What types of outdoor and hard-goods brands can use Envoy B2B?

Envoy can support a wide range of technical consumer-product brands that sell through wholesale and specialty retail. That can include backpacks and travel gear, camping equipment, water filtration, portable power, lighting, blankets, navigation products, accessories, and other outdoor hard goods. The platform is particularly useful when products require education, have multiple buying configurations, or need to be presented alongside strong imagery and brand content. Brands can tailor catalogs, ordering workflows, account access, and retailer service around the structure of their own product line.

THE TEAM

Humans rule!

Tom's here to help you navigate the process from start to finish. He can answer your questions, tell you more about the platform, or even just swap fishing stories if you want.

But Tom's not alone. We have an in-house team of wholesale experts that are at your service through the entire process. They understand the industry and will work to help your brand succeed both out of the gate, and for many selling seasons beyond that. You're not just getting a platform - you're getting a team that's investing in your success.

So while it may start with Tom, it quickly grows to a multi-faceted team that's eager to help you scale your wholesale channel.

Meet The Full Team!

Tom Rau
VP of Revenue Operations
616.788.9510
Connect with Tom!