Footwear wholesale can get complicated fast.

We think it should be easy.

Simplify size run ordering, sync inventory in real-time, and power up your network of specialty retailers. Choose the platform that’s trusted by Saucony, Twisted X, Oofos, Original Footwear, and more.

Do any of these challenges sound familiar?

⛔ Complex size matrix ordering across multiple styles
⛔ Manual catalog updates for seasonal releases
⛔ Inventory oversells without real-time ERP sync
⛔ Retailers struggling with easy self-service order placement

Your Wholesale Channel with Envoy B2B

✅ Intuitive size run matrices, footwear centric ordering
✅ Real-time inventory sync
✅ Sophisticated catalog segmentation by account
✅ Pre-book ordering for future inventory

Why footwear wholesale ordering is more complex than standard B2B ecommerce

Footwear orders are built around full runs, not one-off SKUs. Every style brings sizes, colorways, widths, seasons, ship dates, and account rules that have to stay organized from sell-in to fulfillment.

Turn style, color, and size complexity into a clean, intuitive ordering flow.
Help reps and retailers build complete assortments without relying on spreadsheets.
Make it easier to separate at-once inventory from future seasonal availability.
Reduce order cleanup caused by missed sizes, wrong quantities, or incomplete runs.
Give wholesale ops cleaner order data before it reaches the ERP.

Simplify size run ordering for reps and retailers

Size run ordering should feel like building an assortment, not decoding a spreadsheet. Give your footwear teams a more natural way to enter quantities across sizes while keeping the order easy to review.

Enter quantities across a full size run in one view.
Reps can guide accounts through style, color, and size decisions faster.
Make it easier to spot gaps before the order is submitted.
Support more confident ordering for specialty retailers buying seasonal depth.
Reduce manual rework for sales ops after the order comes in.

Prevent oversells with real-time inventory visibility

Oversells usually start when reps and retailers are working from stale inventory. Footwear brands need an accurate view of what's on-hand to support decisions at the moment an order is being built.

Give retailers better visibility into what is actually available .
Help reps avoid promising sizes that may no longer be sellable.
Reduce the follow-up loop of revising orders after submission.
Support quicker replenishment decisions when key sizes start moving.
Keep inventory, ordering, and fulfillment teams better aligned.

Support prebook ordering for future inventory

Prebook ordering is where footwear brands capture demand before inventory lands. Keep future orders structured instead of scattered across spreadsheets, emails, and disconnected order forms.

Capture seasonal demand by account, product, size, and ship window.
Support future orders alongside at-once and replenishment workflows.
Reps can build cleaner seasonal commitments with buyers.
Give operations teams better visibility into needed order volumes before inventory arrives.
Make it easier to plan allocation, production, and fulfillment around real demand.

Segment footwear catalogs by account, season, or channel

Every retailer should not see the same footwear catalog. WIth segmentation, your brand has the ability to show the right assortment, pricing, and season to the right account.

Create account-specific catalogs for specialty retailers, key accounts, territories, or channels.
Show different seasonal assortments without building one-off manual catalogs.
Keep exclusive, limited, or channel-specific products in view of the right buyer.
Support customer-specific pricing and assortment rules.
Help buyers move faster because they only see what is relevant to them.

Make self-service ordering easier for specialty retailers

Specialty retailers need to quickly reorder when demand is happening, not when a rep is available.Give your accounts a wholesale portal where they can find products, review availability, and place orders on their own schedule, and make it easy.

Enable retailers with the tools to reorder fast when core sizes or bestsellers start running low.
Give buyers access to the right catalog without waiting on a PDF or email.
Reduce routine reorder requests that slow down reps.
Keep reps involved without making them the bottleneck.
Make it easier for retailers to keep the right footwear on the shelf in season.

“The entire Envoy team is amazing to work with. Their commitment during our implementation and on-boarding process was above our expectations.”

Original Footwear

Alexis Dean

Our obsession is helping retailers love your brand. We've got your back.

The Customer Success Promise

A dedicated team that understands the industry and wants to set goals for your brand's success every season.

Wholesale Accelerator

Envoy B2B will help in your wholesale transformation to meet today's challenges.

Content Package

Our content team will help you go digital first by designing and setting up your first season's GTM content.

Training

Your team will be assisted during adoption. Our training takes into consideration the skill levels of your team and your brand's operations.

Footwear Wholesale Ordering FAQs

Learn how Envoy B2B helps footwear brands simplify wholesale ordering with support for size runs, prebooks, real-time inventory, account-specific catalogs, retailer self-service, and other essential wholesale workflows.

How do footwear brands handle size run ordering online?

Footwear brands handle size run ordering online with an order matrix that lets buyers enter quantities by style, color, and size. The Envoy B2B workflow should make it easy to review the full run, adjust depth, and catch gaps before submitting the order. We support size run ordering through a footwear wholesale e-commerce experience built for reps and retailers. This helps reduce order errors and makes wholesale buying faster for specialty accounts.

Can Envoy B2B support prebook orders for future footwear inventory?

Yes, Envoy B2B can support prebook ordering for future footwear inventory. The workflow lets reps and retailers capture seasonal demand before product is available to ship. Envoy B2B brings prebook ordering into the same wholesale platform used for at-once and replenishment orders. This gives sales and operations teams a clearer view of future demand.

How does real-time inventory help footwear brands avoid oversells?

Real-time inventory helps footwear brands avoid oversells by giving buyers and reps a more accurate view of availability while orders are being built. The workflow reduces the risk of submitting orders for sizes or products that are no longer available. Envoy B2B supports real-time inventory sync so ordering decisions stay closer to the brand’s source of truth. This cuts down on order revisions, fulfillment issues, and retailer frustration.

How do footwear brands segment catalogs for different retail accounts?

Footwear brands segment catalogs by turning access to different products, prices, seasons, or assortments on or off for different accounts. Our segmentation tool helps brands manage specialty retailers, key accounts, channels, territories, and seasonal launches without manually rebuilding catalogs for every buyer. Envoy B2B supports account-specific catalogs and segmentation so each retailer sees the products that matter to them. This makes ordering faster and helps brands protect their go-to-market strategy.

Can retailers reorder footwear online without sales rep assistance?

Yes, retailers can reorder footwear online when they have access to out self-service wholesale portal. The workflow lets buyers log in, browse their catalog, review availability, and submit replenishment orders when they need them. Envoy B2B gives specialty retailers a self-service ordering experience while keeping reps connected to account activity. This helps retailers restock faster and frees reps from routine order entry.

What features matter most in wholesale software for footwear brands?

The most important features are size run ordering, real-time inventory sync, prebook ordering, account-specific catalogs, retailer self-service, and clean ERP integration. The workflow needs to support how footwear is actually bought: by style, color, size, season, ship window, and account assortment. Envoy B2B brings these tools together in a footwear wholesale platform designed for reps, retailers, and wholesale operations teams. This helps brands reduce errors, improve ordering speed, and run a cleaner wholesale channel.

How does Envoy B2B help footwear brands manage seasonal product launches?

Envoy helps footwear brands manage seasonal launches by organizing catalogs, prebook orders, inventory visibility, and account access in one place. The workflow lets reps present the right seasonal assortment while buyers place orders through a clear digital experience. Envoy B2B supports digital catalogs, account-specific assortments, and prebook ordering for future inventory. This helps brands launch each season with more consistency and better visibility into demand.

THE TEAM

Humans rule!

Tom's here to help you navigate the process from start to finish. He can answer your questions, tell you more about the platform, or even just swap fishing stories if you want.

But Tom's not alone. We have an in-house team of wholesale experts that are at your service through the entire process. They understand the industry and will work to help your brand succeed both out of the gate, and for many selling seasons beyond that. You're not just getting a platform - you're getting a team that's investing in your success.

So while it may start with Tom, it quickly grows to a multi-faceted team that's eager to help you scale your wholesale channel.

Meet The Full Team!

Tom Rau
VP of Revenue Operations
616.788.9510
Connect with Tom!