Looking to sell your season and achieve incredible success with your retailers? Then it’s time to modernize your brand. You need to streamline your wholesale channel, create sustainable go-to-market content, and digitally enable your reps.
We know that retailer’s buy from brands that actively provide meaningful support and effective tools. That means it’s on you and your brand to earn your spot on the shelf. Archaic systems and clunky methods aren’t going to cut it. No more phoning in orders or giant spreadsheets. Retailer’s don’t have the time.
66% of your specialty retailers carry more than 20+ brands. 97% use more than 5 B2B platforms daily. It’s essential that you are making their job as simple as possible. The easier it is for them to get educated and get product, the easier it is for them to sell your product. After offering a quality product, the single best way to earn your spot on the shelf - and increase your sell through - is to actively invest in the success of your retailers.
You need to deliver a modern B2B platform. A one-stop shop where retailers can educate themselves on your product, check inventory, browse your catalog, view assortments, merchandise, shop, and order - all in a single space where you can track activity.
What exactly does that look like?
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Content is the fuel for your retailers all season long. Delivering the right content to the right retailers give them the knowledge they need to be excited about selling your product. Content informs retailer purchases during sell-in and drives improved sell-through.
Is your brand providing the right content and tools? Sustainable go-to-market tools like digital catalog builders, visual merchandising and line planning features, wholesale digital storefronts and content destination like storefronts all deliver content to your retailers and empower their success.
Are you setting your retailers up for success?
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What turns a good rep into a great rep? Tools. Specifically, the right tools. Tools that are designed to enhance sell-through all season long. Your reps are the primary connection between your retailers’ and your brand. That makes it essential to ensure you’re enabling your reps with the right tools so that they can be great.
A great rep:
Research shows us that reps play a critical role in the success of your season. The single biggest reason a retailer chooses to work with a brand and continue to carry their product is in fact, due to having a great sales rep.
Is your brand fielding a team of great reps?
Click here to find out how you can make that a reality:
A dedicated team that understands the industry and wants to set goals for your brands success every season.
Envoy B2B will help in your wholesale transformation to meet today’s challenges.
Our content team will help you go digital first by designing and setting up your first seasons GTM content.
Your team will be assisted in adoption. Our training takes into consideration the skill levels of your team and your brands operations.