B2B Wholesale Platform for Eyewear & Sunglasses Brands

Your brand should look as good as your products.

Give your retailers a faster time-to-order with visual catalogs, real-time inventory, and seamless tools that let them build an order from anywhere inside the platform.

Choose the platform that Sunski and Julbo use to power their wholesale business.

Do any of these challenges sound familiar?

⛔ Sloppy product presentations for frame styles and colors
⛔ SKU complexity across styles, colors, lenses causing bad data
⛔ Getting prebooks in on time and organized for fulfillment
⛔ Retailers consistently out of stock

Your Wholesale Channel with Envoy B2B

✅ Rich visual catalogs and GTM content
✅ Smart variant management (collection, style, color, lens)
✅ Simple and configurable web based prebook ordering
✅ Provide 24/7 retailer self-service access

Why eyewear brands need a more visual wholesale experience

Sunglasses can have a lot of variation across styles, so the wholesale buying experience needs to turn complex product lines into a polished B2B shopping experience that is easier for retailers to browse, understand, and buy from.. Buyers need to quickly see the frame, lens, color story, and seasonal assortment before they feel confident placing an order.

Give buyers a more visual way to explore collections
Show frame shapes, colors, lenses, and product stories together
Replace static PDFs and spreadsheets with shoppable catalogs
Help retailers understand the assortment before they order
Make the wholesale experience feel more like a branded showroom

Handle style, color, and lens variants without messy product data

A single frame style can come in multiple colors, lens options, finishes, sizes, and seasonal availability rules. Keep that complexity organized behind the scenes while giving retailers a simple way to shop the line.

Organize products by style, color, lens, and collection
Make it easier for buyers to compare available options
Reduce wrong-item orders caused by confusing product setup
Keep product details, imagery, pricing, and availability aligned
Give internal teams cleaner product data to manage and fulfill

Help retailers shop wholesale assortments visually

Retailers don’t buy individual sunglasses. They build and order an assortment that needs the right mix of best sellers, new releases, colors, lens types, and price points. Give buyers a visual way to shop that assortment and understand how the collection fits together.

Help buyers browse by collection, category, or season
Make product discovery easier during rep appointments
Let retailers revisit the catalog after a sales meeting
Support stronger assortment planning with visual product context
Move buyers from inspiration to order without switching tools.

Make prebook ordering easier for seasonal launches

Seasonal launches move quickly, and prebook orders are where sunglasses brands capture demand before the season starts. The easier it is for retailers to shop the upcoming line, the earlier brands can collect cleaner orders. You need to present future collections visually and capture prebook orders in one organized workflow.

Launch seasonal collections in a structured wholesale catalog
Let retailers browse upcoming styles before inventory ships
Capture future orders tied to the correct season or delivery window
Give reps a cleaner tool for market appointments
Help operations teams plan demand with better order data

Reduce stockouts with better inventory visibility and retailer access

When a best-selling sunglass style sells through, retailers need a fast way to reorder. If they have to email a rep or wait for availability updates, the product cools off and the reorder window can disappear. Self-service access to order tools, combined with real-time inventory visibility.

Let retailers check product availability without waiting on a rep
Make it easier to reorder proven best sellers
Reduce back-and-forth around inventory questions
Help retailers keep key styles on the shelf
Give brands a faster path to capture replenishment demand

Create a cleaner ordering experience for reps, buyers, and internal teams

Your brand’s wholesale B2B tools and experience should make life easier for everyone involved. Buyers need a simple way to shop, reps need a polished way to sell, and internal teams need good data and clean orders they can actually process. We bring the catalog, product data, inventory, and ordering workflow together in one branded-to-you B2B e-commerce experience.

Give reps better tools for a compelling presentation of the line
Help buyers place orders without PDFs or manual forms
Reduce order errors from unclear variants or outdated product data
Keep product content and ordering workflows connected
Create a smoother process from sales meeting to submitted order

“Envoy is clean and straightforward for everyone, including reps, buyers, and our internal team. Catalog creation is quick and built for eyewear without a bunch of unnecessary steps. From account setup to ordering, it’s intuitive enough that we rarely have to explain anything.”

Grant Mahan

Head of Sales Operations, Sunski

Our obsession is helping retailers love your brand. We've got your back.

The Customer Success Promise

A dedicated team that understands the industry and wants to set goals for your brand's success every season.

Wholesale Accelerator

Envoy B2B will help in your wholesale transformation to meet today's challenges.

Content Package

Our content team will help you go digital first by designing and setting up your first season's GTM content.

Training

Your team will be assisted during adoption. Our training takes into consideration the skill levels of your team and your brand's operations.

Eyewear Wholesale Ordering FAQs

Learn how Envoy B2B helps eyewear brands streamline wholesale ordering with visual catalogs, product variant management, prebook ordering, retailer self-service, and other tools designed to simplify the buying experience.

What should eyewear brands look for in a wholesale platform?

Eyewear brands need a wholesale platform that supports visual selling, variant management, prebook ordering, inventory visibility, and retailer self-service. The tools and workflows should let buyers browse frames, colors, lenses, collections, and availability without relying on PDFs or spreadsheets. Envoy B2B gives brands a branded B2B ecommerce experience where retailers can shop visual catalogs and place orders in one place. This helps eyewear brands reduce friction, improve order accuracy, and make wholesale buying easier.

How do sunglasses brands manage style, color, and lens variants online?

Sunglasses brands manage style, color, and lens variants online by keeping product options organized under a clean product structure. Buyers should be able to compare frame colors, lens treatments, finishes, and availability without guessing which SKU to order. Envoy B2B supports variant management that helps brands present complex eyewear products in a cleaner wholesale shopping experience. This reduces product data errors and helps retailers order the right items faster.

Can Envoy support visual wholesale catalogs for eyewear brands?

Yes, Envoy B2B can support visual wholesale catalogs for eyewear brands. Retailers can browse seasonal collections, product imagery, product details, and shoppable assortments inside a branded portal. Envoy B2B helps brands turn visual catalogs into an ordering experience instead of separating product discovery from order capture. This makes it easier for buyers to understand the line and place better wholesale orders.

How does Envoy help retailers order sunglasses faster?

Envoy B2B helps retailers order sunglasses faster by giving them one place to browse, check product details, enter quantities, and submit orders. The workflow removes the need to jump between catalogs, spreadsheets, emails, and manual order forms. Envoy B2B connects visual product discovery with B2B ordering so buyers can move from browsing to checkout more quickly. This helps brands capture orders faster and reduces manual work for sales and customer service teams.

How do eyewear brands manage prebook orders for seasonal collections?

Eyewear brands manage prebook orders by giving retailers a structured way to shop upcoming collections before the season begins. The workflow usually includes seasonal catalogs, future delivery timing, product availability, and account-specific ordering rules. Envoy B2B helps brands present upcoming eyewear collections visually while capturing organized prebook orders through the platform. This helps teams collect demand earlier and plan the season with cleaner order data.

Can retailers reorder sunglasses through a self-service portal?

Yes, retailers can reorder sunglasses through a self-service portal when they have access to current products, availability, and ordering tools. The workflow lets buyers log in, find best sellers, review inventory, enter quantities, and place replenishment orders without waiting on a rep. Envoy B2B gives retailers that self-service buying experience inside a branded wholesale portal. This helps brands reduce stockouts and make it easier for retailers to keep top styles in stock.

How does Envoy help reduce product data errors for eyewear brands?

Envoy B2B helps reduce product data errors by keeping product content, variant structure, imagery, pricing, and ordering connected in one platform. The workflow gives retailers a clearer way to choose the right style, color, lens, and quantity before submitting an order. Envoy B2B supports cleaner variant management and product presentation for complex eyewear catalogs. This reduces order corrections, saves internal teams time, and improves the reliability of the wholesale channel.

What makes Envoy a fit for sunglasses and optical brands?

Envoy B2B is a fit for sunglasses and optical brands because it supports both the visual and operational sides of eyewear wholesale. The workflow helps brands present frame styles, colors, lenses, seasonal catalogs, inventory, and ordering tools in one branded B2B ecommerce experience. Envoy B2B combines visual catalogs, variant management, prebook ordering, and retailer self-service for eyewear teams. This helps reps sell more effectively, buyers order more confidently, and internal teams manage wholesale with less friction.

THE TEAM

Humans rule!

Tom's here to help you navigate the process from start to finish. He can answer your questions, tell you more about the platform, or even just swap fishing stories if you want.

But Tom's not alone. We have an in-house team of wholesale experts that are at your service through the entire process. They understand the industry and will work to help your brand succeed both out of the gate, and for many selling seasons beyond that. You're not just getting a platform - you're getting a team that's investing in your success.

So while it may start with Tom, it quickly grows to a multi-faceted team that's eager to help you scale your wholesale channel.

Meet The Full Team!

Tom Rau
VP of Revenue Operations
616.788.9510
Connect with Tom!