Ducati adopts Envoy platform to capitalize on its strategic, innovative content & commerce led approach to B2B.

    GRAND RAPIDS (Mich.) - Envoy, a technology company providing innovative wholesale business-to-business (B2B) software solutions, announced today that Ducati, the Italian motorcycle manufacturer renowned around the world, has adopted Envoy as it’s B2B platform.

    “Our motorcycles and apparel are innovative, beautiful creations and we needed a B2B that matched the spirit found at Ducati.” said George Colvin, Aftersales Manager, “Envoy is changing the shape of B2B with it’s content and commerce strategy-driven approach, and it’s a great fit for us.”

    Unlike most B2B platforms that rely on the integration of disparate pieces of software, Envoy brings both content and commerce together in one place, empowering companies to provide meaningful content to their buyers while also providing powerful, easy-to-use commerce tools that streamline wholesale channels.

    “Ducati is a powerful brand, and a venerable name in households all around the world,” said Envoy CEO Jon Faber, “We’re honored they chose Envoy as their B2B platform, and we’re confident our tools will empower them to uphold the standards of their legendary name.”

    Ducati will be using the Envoy B2B platform to provide their users with a strategic platform that surpasses the utility found in the B2B systems of the past. Envoy will give Ducati revolutionary tools and a content destination that will allow them to surface key stories and keep buyers educated.


    Envoy is a technology company providing innovative wholesale B2B software solutions through its groundbreaking Envoy Software-as-a-Service (SaaS) platform. Envoy’s content and commerce approach to B2B is designed to help footwear, apparel and accessories companies create dynamic content, increase speed of sale, grow their wholesale channels and elevate their go-to-market strategies. Serving more than 18,000 users worldwide in 10 different languages, Envoy is changing the way some of the largest U.S. and international footwear, apparel, and accessories companies do business. Learn more about Envoy at

    Ducati builds emotions. The world's most attractive motorcycles are the result of a deep commitment to racing competitions; they are the purest expression of refined skill, unmistakable design and above all, a great passion for bikes. Ducati is proud to represent Italian industry - the essence of Italian style shows through the design of each bike. Sinuous, seductive and flexible lines with a permanent, timeless quality that sets an unsurpassable standard. Ducati Bikes – in over 60 nations throughout the world these models dominate the dreams of the most ardent motorcycle enthusiasts. Learn more at

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