We’ve been waiting to share this one… and it’s finally here. 🎉
Cascade Maverik Lacrosse — the powerhouse brand behind some of the most trusted helmets, sticks, and protection in the game — is now live with its own dedicated B2B portal on Envoy B2B.Even better? With this launch, PEAK now has both Bauer and Cascade Maverik running on the same Envoy B2B platform. That means a smoother experience for retailers and reps, and serious efficiencies for the internal teams that keep everything moving.
“We’re excited to officially launch Envoy B2B as our wholesale digital ecosystem—an important step forward in how we serve our retail partners and scale our business.”
- Michelle O’Donnell VP / GM Lacrosse, Cascade Maverik Lacrosse
Why This Launch Matters
On the surface, it’s a new B2B portal. Under the hood, it’s a big strategic win for PEAK and the entire lacrosse channel.
By bringing Cascade Maverik onto Envoy B2B alongside Bauer, PEAK now gets:
- One platform to manage – Admin and IT teams can support both brands in a single environment instead of juggling separate systems.
- One integration to maintain – A shared integration into core business systems simplifies data flows and reduces complexity.
- A consistently elevated experience – Reps and retailers get a modern, intuitive interface across both brands, each with its own unique look and feel.
“Envoy gives our team and our partners a modern, intuitive platform built specifically for brands in the sporting goods and specialty retail space. With Envoy, we can share product stories, launch new collections, deliver sell-in tools, and process orders with greater accuracy and speed. This means a smoother, more connected experience from preseason planning through in-season replenishment.”
- Michelle O’Donnell VP / GM Lacrosse, Cascade Maverik Lacrosse
It’s the best of both worlds: shared efficiencies for PEAK, and strong, standalone brand experiences for Bauer and Cascade Maverik.
Built for the Lacrosse Community
Cascade Maverik serves a wide range of partners—from specialty shops and team dealers to elite programs. The new portal is designed with all of them in mind.
Inside the new Cascade Maverik B2B, retailers and reps can:
- Browse rich, digital catalogs that showcase the full line in a clean, visual way
- Build pre-book and in-season orders around how they actually buy and sell
- Collaborate on assortments and presentations that tell the brand story
- Access everything they need in one always-on, self-service destination
It’s a wholesale experience that finally feels as dialed-in and fast as the game itself.
A Smooth Move Off the Old System
Behind any great launch is a lot of teamwork. Envoy B2B partnered closely with the Cascade Maverik and PEAK teams to move off an older B2B system and onto Envoy—without disrupting the business.
Together, we:
- Hit the planned go-live date, aligned with key seasonal timelines
- Transitioned fully off the legacy platform, keeping critical order cycles on track
- Delivered all required functionality at launch, so reps, retailers, and internal teams could jump right in
The goal was simple: make the new portal feel like a natural next step, not a painful reset. And we’re proud of how smoothly that transition went.
What This Means for Reps & Retailers
If you’re a Cascade Maverik partner, here’s what you’ll notice most:
- A single, branded hub where you can explore the line, learn the stories, and place orders
- Cleaner, faster workflows for pre-book and at-once orders
- Better visibility into inventory, pricing, and order status
- A more powerful tool set for reps to plan appointments, present assortments, and support your business
In short: doing business with Cascade Maverik just got easier, clearer, and a lot more fun.
Setting the Stage for What’s Next
Cascade Maverik’s new portal runs on Envoy B2B Enterprise Edition, the same managed, enterprise-ready foundation that supports Bauer. That shared platform gives PEAK a strong base to:
- Roll out new features and enhancements across brands
- Scale into new regions or channels
- Continue leveling up the wholesale experience for every partner
“We chose Envoy because they understand the unique needs of brands like ours. Their platform is built for growth, their team is responsive and thoughtful, and their roadmap aligns with where we’re headed—more transparency, more efficiency, and more value delivered to both partners and athletes.
This partnership is an investment in our future. As we continue to expand our product offerings and reach more players across the sport, Envoy will help us scale with consistency and support our retail community with the best possible tools.”
- Michelle O’Donnell VP / GM Lacrosse, Cascade Maverik Lacrosse
We’re excited about what this launch means today—and even more excited about what it enables tomorrow.
If you’re a Cascade Maverik retailer or rep, check in with your account contact to make sure you’re set up and ready to go in the new portal.
And if you’re a brand looking for a B2B platform built for serious wholesale growth, we’d love to talk.