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For brands in apparel, footwear, and accessories, the journey to scaling wholesale can get complicated fast. Retailers expect seamless digital experiences, but that consistency can be difficult to deliver when juggling multiple platforms, siloed data, and clunky workflows.

That’s why we’re excited about the upcoming Envoy B2B + Shopify Connector — a purpose-built integration designed to bring put your entire wholesale B2B e-commerce workflow under one roof, helping you deliver the smooth, modern experience your retailers expect.


An Integration That Changes The Game

Built For Brands Like Yours

Envoy B2B has deep roots in wholesale, having partnered with iconic names like Merrell, Converse, and Bauer for over a decade. Drawing on that experience, we’ve built an integration that isn’t just “good enough” for wholesale — it’s purpose-built for the way apparel, footwear, and accessories brands actually operate.

Quick, Hassle-Free Deployment

Nobody wants to wait 6-12 months for an integration to go live. The Envoy B2B + Shopify Connector is designed to be a turn-key connector that can be deployed in days, not months — giving your team a fast, low-friction way to improve your wholesale operations and see immediate returns.

Modern, Focused, And Flexible

We talk to buyers, reps, and brands every day - and we built our Shopify integration based on their feedback and real-world use cases. That means it’s a connector that actually works for real users, built specifically for your industry, with workflows and logic that align with the way you do business — no awkward workarounds or compromises. 


How Envoy B2B + Shopify Works

Here’s a snapshot of what happens when you connect Envoy B2B and Shopify:

  • Customer, Product, & Inventory Sync: Shopify becomes your commerce hub. All your product, customer, and inventory data flow seamlessly into Envoy B2B.
  • Order Management: Orders placed by retailers in Envoy B2B are automatically pushed into Shopify for fulfillment.
  • Real-Time Updates: As order statuses, payments, or inventory levels change in Shopify, those updates reflect instantly in Envoy B2B.

The result is clean, accurate data across your wholesale and e-commerce channels, less manual work for your team, and a better experience for your retail partners.


Looking Ahead

The Envoy B2B + Shopify Connectois slated for relase by the end of 2025, with a beta program already underway.

Wholesale is changing — and the brands that deliver seamless, modern experiences to their retailers will win. The Envoy B2B + Shopify Connector gives you the foundation to do just that.

Ready to see how it works? Join the beta program here »