High quality product photography is one of the most important ingredients of an effective go-to-market strategy. Unfortunately, getting great imagery is typically a labor intensive process which is tricky to get done well alongside the various demands of a multitude of different sales channels.
Fortunately, there is a better way. We call it adaptive content, and it uses 3D models to rapidly generate images of your product. Before we get into the details, let’s take a look at what adaptive content can do for your team.
How It Works
Getting started is very similar to traditional photography. You send us your physical product, we capture it, then we send it back. The difference is that we only need to do that once, and we return the product immediately. There is no need to worry about reshoots or coordinating with other departments about who gets the product next.
We also don’t need to know the specifics of your e-commerce content deliverable yet; 2 frames, 4 frames, 10 frames… we don’t care yet! You no longer need to lock into a creative decision early in the season regarding the number of frames, the lighting style, the camera positions, and any other variables.
Our virtual studio in action.
Next, we set up the virtual studio scene. This includes lighting, camera positions, shadows, number of frames, and other variables, all chosen by you in coordination with a studio manager. Here’s the best part – this can all be done by video conference. And, since we are working in a virtual environment, we can rapidly iterate and change the setup as needed.
Lastly, we render your e-commerce content into high quality imagery, ready for use across your entire wholesale channel.
A rendered image on white.
Since we only need to touch your product once to create the model, we can efficiently support your wholesale B2B content pipeline, generating the images on demand whenever you need them – in a way that traditional photography can’t.
Each brand's sales channels or departments can have an infinite number of scenes saved with us for rendering. Set up scenes for wholesale, direct-to-consumer, online marketplaces, digital catalogs, social campaigns – the sky’s the limit, really. You can now produce a huge amount of content, across many products, very quickly.
Costs Saving Galore
Rendering is faster than traditional e-commerce photography methods, and it’s cheaper too. No need for reshoots means less shipping and lower studio costs. Being able to rapidly iterate lighting and angles means less studio time, which also lowers the costs. And, having the image produced from a render means less post-production work on the image, bringing the costs down even further.
Content creation through adaptive methods creates high quality deliverables faster and cheaper than traditional photography, with a far more flexible output. Anywhere in your content strategy you can render imagery instead of using traditional photography you are going to save a significant amount of money.
Improve Your Content With An Adaptive Strategy
Let’s be clear, you are still going to want to invest in traditional photography for at least some of your e-commerce experiences. No solution is ever one size fits all. But, our adaptive content service gives you another tool to augment your content approach. It’s a perfect replacement for the current e-commerce on white content you’re already creating.
Then, you can expand on that to create almost any content imaginable. It’s a tool to create content that supports the variety of digital sales channels at your organization. And, it all comes with greater efficiency and big cost savings.
Questions? Reach out. We’ll talk you through it all and answer any question you have. We are absolutely confident adaptive content will save your brand time, money, and the headaches that you have typically experienced trying to get quality images for your different channels.