Howler Brothers teams up with Envoy and adopts the new Envoy Core B2B platform focused on delivering content and commerce features to growing companies.

GRAND RAPIDS (Mich.) - Envoy, a technology company providing innovative wholesale business-to-business (B2B) software solutions, announced today that Howler Brothers, an outdoor apparel company focused on making timeless clothing for a day spent on the water, has adopted Envoy as it’s B2B platform.

“We’re really looking forward to working with the team at Envoy” said Mason Brent, Director of Howler Brothers. “Their Envoy Core offering is going to make the order process super simple for our buyers, which is a positive for everyone involved. We can’t wait to see where the future with Envoy takes us.”

Envoy Core is designed to bring both content and commerce together in one place and allow footwear, apparel, and accessories companies to provide a modern experience to their users, communicate to buyers, and make ordering simple. Howler Brothers will be using Envoy Core to unify their B2B processes and fuel growth, while providing valuable feedback on the specific demands a growing company will have for its B2B platform.

“Our goal with our core offering is to grow brands” said Envoy CEO Jon Faber. “The folks at Howler Brothers are excellent people with a savvy sense of what a growing company needs out of a B2B. Their feedback will be invaluable.”

Envoy employs a revolutionary content and commerce approach to building a B2B platform. This allows footwear, apparel, and accessories companies to engage with their buyers by surfacing key stories in Envoy’s content destination, marketing directly to those buyers, as well as taking advantage of Envoy’s powerful commerce tools.


Envoy is a technology company providing innovative wholesale B2B software solutions through its groundbreaking Envoy Software-as-a-Service (SaaS) platform. Envoy’s content and commerce approach to B2B is designed to help footwear, apparel and accessories companies create dynamic content, increase speed of sale, grow their wholesale channels and elevate their go-to-market strategies. Serving more than 25,000 users worldwide in 10 different languages, Envoy is changing the way some of the largest U.S. and international footwear, apparel, and accessories companies do business. Learn more about Envoy at

Howler Brothers clothing designs honor the soul, passion and timeless style of sports such as surfing and fly fishing but update historic garment ideas with modern influence from waves, water, geography, fashion and art. Every garment and accessory is crafted with functionality and attention to detail at the forefront. We avoid trendy or overly traditional ideas and use small batch production and collaborations with artists and craftsmen to create original, alternative offerings. Our base of operations, Austin, Texas, is miles from the nearest ocean but provides daily inspiration with its vibrant and diverse creative culture.

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