A single destination for buyers and reps.
Support your current season, push the next one.
Digital first. Powerful content tools and trackable engagement.
“Customers rave about it, and I have heard several times it is the best site they have seen out of all the other ones they utilize for their store.” B2B Associate, Envoy User
Less friction leads to better fulfillment.
Knowledgeable buyers place smarter orders.
Strong reps turn good buys into great buys.
Wholesale strategies have shifted. Retail has moved from a landscape once dominated by big box stores, to one that is now much more centered on smaller, specialty retailers. With that comes a new growth opportunity...
Much like gravity and the other fundamental forces, there are some laws of nature brands have to follow to build a successful wholesale channel. More than just best practices, these are fundamental to supporting success with specialty retailers each season.
Fundamental #1. Buyer Self-Serve
A comprehensive buyer self-service strategy looks like this: buyers can merchandise orders for best fit pre-books, get educated on the latest brand or product story, find and download marketing assets, and have easy access to replenishment needs anytime.
In a recent survey we conducted, we heard loud and clear that buyers prefer brands with a B2B destination because it gives them constant access to act on their needs. It’s that simple.