2022 was a year to remember, and we’re proud of all that team Envoy B2B accomplished. We created an amazing new way to capture product images for our brands, released a new platform to help retailers centralize and manage all their brand assets, added great new clients to our community, and more. And… Envoy B2B has been helping brands build better wholesale channels for a decade!
We Introduced Adaptive 3D Photography
This year our Envoy B2B Studios team revolutionized product photography for many of our clients with adaptive 3D photography. Adaptive photography uses a 3D model as the basis to create 360° spins, videos, animations, and 2D e-commerce images. This approach offers unprecedented flexibility to choose the environment, camera angles, number of frames, lights, and shadows for each deliverable; all sourced from one model.
Now product images can be created on demand, across multiple frames and products, all without needing to get hands-on with the physical product once the initial model has been created. That means quality assets delivered faster, with more flexibility and control over the output, and free from any supply chain issues or other production hiccups.
The World Met BrandKeep
Over the years, we’ve talked to countless retailers that are all running into the same problem: It’s overwhelming to constantly be organizing the endless flow of marketing assets, educational materials, order forms, line sheets, workbooks, and brand assets they receive. So, we created a solution: BrandKeep. Featuring Brand Cards, KeepMail, a Task system, and more, it’s a brand asset manager for retailers that’s simple, powerful, and easy to use. Stay tuned, we have a lot planned for BrandKeep in 2023.
We Turned 10!
Envoy B2B is 10 years old! It’s been a decade of innovations, challenges, and triumphs. We couldn’t be more proud of what we’ve achieved (with the help of our amazing clients!). Our passion has always been creating new opportunities for brands inside their wholesale channel, and helping retailers fall in love with our clients.
A Year Of Great Content
We wrote, recorded, and shared articles, analysis, thought pieces, podcasts, research papers, and how-to guides on a wide variety of topics. It’s all aimed at helping brands understand how to energize their wholesale channels, deal with supply chain issues, connect with retailers, and grow their revenue. Here are a few of the highlights:
- The 2022 Retailer’s Challenge Report details opportunities that brands have to better support retailers for stronger seasons.
- Did you know that Envoy B2B can help you smooth out supply chain issues?
- Regional trade shows saw a huge bump in relevancy, and brands need to be showing up at them.
- Brick-and-mortar retailers had a strong year, despite the many complications brought on by the pandemic.
Looking Ahead
This past year was a great year for us, and we’re thankful for the amazing brands and people we get to work with every day. And, we’re looking forward to what 2023 will bring. We’ve got some exciting updates planned for the platform. Spoiler alert: our new Digital Catalogs are going to be a game changer for brands. We can’t wait to see how our clients harness the power of Envoy B2B to grow their wholesale channel and connect with brands.
Here’s to another year of success!
