Let's be honest about why you're here: something's broken with your wholesale platform and you need to fix it, right?
Maybe you’re three months into what was only supposed to be a six-week implementation. Or perhaps you just got off yet another support call where the answer was essentially “have you tried turning it off and on again?” Or your top sales rep just called (again) because a key account can’t figure out how to place an order without duplicating half their cart.
What really stings? You were told this platform would make your life easier.
But now you have to explain to your CEO why wholesale orders are down, and you know the core issue isn't your product or your team. Your B2B platform is creating friction at every touchpoint – and perhaps it’s time to start exploring NuORDER alternatives.
If this is striking a nerve, we need to talk about what's happening in the B2B wholesale platform space and what you can do about it.
When you were evaluating platforms, they all showed you polished demos with beautiful digital catalogs and slick showroom interfaces. What they didn't tell you is that your B2B platform has to work flawlessly for three completely different users, and your whole operation suffers if it fails any one of them, like a dark strand of Christmas lights let down by a single burnt-out bulb.
Your internal team shouldn't need a developer to build a catalog or three days to update pricing. They need tools that work the way wholesale actually works (seasonal collections, size runs, minimum order quantities, tiered pricing by account type).
Your sales reps are trying to close deals and build relationships, not apologize for confusing interfaces or troubleshoot technical problems on sales calls. When the platform makes them look incompetent, it undermines everything they're trying to accomplish.
Your retailers are running their own businesses with their own pressures and deadlines. They don't have time to figure out your complicated ordering system, sit through training sessions, or call your sales team just to complete a basic transaction. When ordering from you is harder than ordering from your competitor, they'll order from your competitor. Every single time.
Most B2B platforms were built with only one of these users in mind, and it usually isn't the two that matter most for actually generating revenue.
When brands come to us after trying other platforms—whether that's NuORDER or other alternative solutions in the space—we keep hearing some common themes:
The Post-Sale Disappearing Act
The white-glove treatment you get during sales evaporates once the contract is inked. You're left with a ticketing system and generic responses that don't solve your actual problem.
Implementation drags on twice as long as promised. You were told 8-12 weeks. Six months later, you're still troubleshooting integration issues while your sales team asks, "Is it ready yet?" every Monday morning. The problem is that these platforms were built for tech companies with dedicated IT teams, not wholesale brands trying to move product.
Back-End Integration Nightmares
Flat file uploads corrupt your data. Change a customer name, and orders become "orphaned." Duplicates appear randomly in your ERP. Inventory doesn't sync in real-time, so you're overselling products you don't have. You're stuck manually reconciling everything because the automation keeps breaking. All of this can be caused if you have poor back-end integration.
Retailers Are Confused (And It's Costing You Orders)
When your buyers have to call your sales rep to figure out how to complete an order, something's fundamentally broken. We've seen platforms that force manual entry of every single size and colorway – which creates massive confusion and frustration for dealers trying to place orders efficiently.
Others randomly kick users out mid-session when someone else accesses the same account, forcing them to restart orders from scratch and lose all their work. Your retailers might or might not tell you their ordering experience is terrible, but they're definitely going to order less.
The common thread? Platforms built to close deals, not to make your daily operations easier. They look great in a demo but fall apart under real-world use.
Support That Doesn't Disappear
Every Envoy client gets a dedicated Customer Success Manager who knows wholesale (not a generalist reading from a script). When you need help, you get someone who understands seasonal catalogs, size curves, and the chaos of market week. That day, not in three weeks.
We've grown organically through client retention and referrals, not through aggressive sales teams hitting quotas. When you succeed, we succeed. When you're frustrated, we don't hit our growth targets. That alignment matters when you need someone who actually picks up the phone.
Implementation You Can Plan Around
Most brands go live with Envoy in 2-6 weeks, not 4-6 months. Why? Because we've done this hundreds of times for apparel, footwear, and hardgoods brands specifically. We know exactly where the challenges are with seasonal catalogs, size curves, and colorway variations. We've already built the connectors. We're not figuring it out on your dime.
For brands running NetSuite, we're the only turnkey B2B solution that's actually certified on suiteapp.com. Howler Brothers, Topo Designs, and Rumpl all went live with full NetSuite integration in 2-3 weeks – customers synced, products loaded, and orders flowing back automatically.
But we're more than just a NetSuite shop. We integrate with virtually any ERP through robust SFTP options or custom enterprise connectors built to your exact specifications. We've connected to systems that other platforms called "impossible."
Integration That Actually Works
Your customer data, product catalog, and inventory sync in real-time, which means when a rep promises a retailer 500 units, those units actually exist. Orders flow automatically back to your ERP for fulfillment. Status updates are visible to retailers without anyone needing to manually check spreadsheets.
No orphaned orders. No mysterious duplicates. No flat files that corrupt your data when someone changes a company name.
We built our integration architecture specifically for the complexity of apparel and footwear wholesale (multiple colorways, size runs, seasonal catalogs, minimum order quantities, tiered pricing). The things that break generic platforms are the things we handle natively.
A Retailer Experience That Doesn't Cost You Orders
Envoy's interface is so intuitive that most retailers don't even realize they're using a third-party platform. They just think, "This is [Brand X]'s ordering system, and it's easy to use."
Every catalog, every order form, every interaction reinforces your brand identity. There's no "Powered by Envoy" logo stealing attention. There's no generic interface that screams "third-party software." It's your brand, your products, your relationship – front and center.
When ordering is easy, retailers order more. When it's a nightmare, they find reasons not to. It really is that simple.
Tools Built for Your Team, Not Your IT Department
Building catalogs and showrooms in Envoy doesn't require a developer. The back-end is designed for brand managers and merchandisers. You can create digital catalogs, update pricing, build seasonal showrooms, and segment offerings by retailer group without submitting IT tickets.
Your team can move at the speed of your business instead of being constrained by the speed of your tech stack.
Reporting That Helps You Make Decisions
You can see which retailers are engaging with your content, what products are generating interest, where you have growth opportunities, which sales reps are performing well, and which accounts need attention.
Instead of generic dashboards showing page views and clicks, you get reports built specifically for how wholesale brands operate: order velocity by account, seasonal collection performance, rep territory analysis, and reorder patterns. This gives you the data you need to run your business, not the data that was easy for someone else to build.
No Marketplace Putting You Next to Competitors
Some platforms tout their marketplace as a benefit. The reality is that most retailers already know which brands they want to work with based on relationships, fit, and market positioning. A marketplace just puts your products right next to your competitors' products at the exact moment they're trying to place an order.
Envoy's philosophy is different. We make your brand the star. Your retailers log into your branded portal and see your products, your story, and your value proposition. Not a digital bazaar where your competitors are a single click away.
Twisted X needed a platform that sales reps could pick up and start using immediately, not after weeks of training. They needed something retailers could navigate without hand-holding. With Envoy, their reps went from spending hours per week troubleshooting platform issues to spending that time actually selling. Their retailers consistently tell them the ordering experience is the smoothest in their category.
Howler Brothers, Topo Designs, and Rumpl all integrated Envoy with NetSuite and modernized their wholesale operations. They gained real-time visibility into inventory, streamlined order processing, and eliminated the manual reconciliation work that was eating up their operations team's time. Most went live in under three weeks, including full data migration and team training.
These brands had a choice. They could stick with platforms that were making them miserable, or they could make a change. They decided their wholesale channel deserved better than constant friction.
The thought of migrating platforms probably makes you uneasy. You've already been through one implementation. But staying with a platform that's actively costing you money and sanity is also a nightmare, just a slower-moving one that you've gotten used to over time.
Seeing how it actually works can help:
Week 1: Discovery and Planning
We listen to your specific workflows, integration requirements, and pain points. We map out exactly what data needs to migrate, which systems need to connect, and what your team needs to be successful.
Weeks 2-3: Integration and Data Migration
Your customer data, product catalog, and order history transfer cleanly. If you're on NetSuite, we've done this dozens of times, and the integration is proven and fast. If you're on something else, we build the connectors to your exact specifications.
Week 4: Training and Launch
Targeted training for your internal team, sales reps, and key retail partners. We don't just show you where buttons are and say “good luck.” We walk through your actual workflows so everyone knows exactly how to do their job in the new system. Dedicated support during launch and after.
Will there be some disruption? Maybe a little. But you're already dealing with disruption every time your current platform glitches, orphans an order, or kicks out a retailer mid-purchase. At least this disruption has an endpoint.
If you're evaluating alternatives to NuORDER or other B2B platforms, here's what makes Envoy different:
You'll love Envoy if:
Envoy might not be the right fit if:
Whether we’re talking about NuORDER or any other alternative, the wrong platform costs you. It costs you in frustrated team members fighting the system instead of growing the business. It costs you in retailers who order less because placing orders is a pain. And it costs you in missed opportunities because you can't get the data you need to make smart decisions.
Envoy B2B isn't perfect – no platform is. But brands choose us because we're responsive, experienced, and genuinely invested in whether you succeed. We built a platform that actually considers all three of your users. We answer the phone when something breaks. And we don't orphan orders.
Your current platform is costing you orders every day you wait. Let's fix that. If you're ready to see what wholesale tech should've been from the start, let's talk.