Not surprisingly, the floor of a specialty retail shop can be a competitive place for brands. Retailers have limited shelf space, which means brands are going to be competing for the time and attention of their partners. Simply having great products isn’t enough. Delivering an exceptional wholesale experience becomes critical for brands that want to rise to the top and earn their spot on a retailer’s shelves.
Fortunately, brands can stack the deck in their favor by delivering a wholesale platform packed with tools and features that make life easier for retailers. While the competition may be fierce, here are the features you need to ensure that retailers love doing business with your brand.
Retailers want a user-friendly, always-on portal where their buyers can place orders without any hassle. Our powerful add-to-cart feature allows for orders to be built from anywhere inside the platform, whether that’s a catalog, a lookbook, an educational showroom, or any other experience. It’s a seamless process that makes ordering easy. Combine that with tools for pre-book order capture, Excel-based imports, and simple replenishment workflows, and retailers will save time and avoid friction.
Retailers want to be treated like partners – not just numbers. Make sure you field a wholesale platform that enables retailer segmentation. That means you can offer tailored pricing, promotions, and targeted communication that reflects the unique relationship you have with each retailer. It’s a win-win: retailers feel valued, and brands drive more strategic growth.
Digital catalogs and showrooms bring your product stories to life. Retailers can explore curated assortments, dive into seasonal workbooks, and absorb brand stories through immersive visuals – all within a single experience. And with real-time analytics, you can track how retailers engage, and fine-tune your strategy accordingly.
Give reps the power to customize and deliver powerful experiences that educate and energize their accounts. They can present compelling digital stories, recommend custom assortments, and provide tailored content – all designed to meet the unique needs of each retailer. This one-on-one personalization builds stronger relationships and fuels conversion.
Get rid of those clunky, off-platform transactions and make it easy for your accounts to pay invoices directly inside your wholesale platform. This eliminates a point of friction for your retailers, leading to faster order processing and better cash flow for brands – without putting a strain on the retailer.
Shockingly, most wholesale B2B platforms don’t offer a window into available inventory. But, retailers can’t order what they can’t see. Your partners need to know exactly what’s available as they build their orders. Make sure your wholesale tools give them a window into your inventory. This reduces order errors, prevents stockouts, and helps retailers make smarter buying decisions – ultimately leading to better sales on their end and fewer fulfillment headaches on yours.
Retailers want to work with brands that make their jobs easier and more profitable. By delivering a B2B platform with tools that streamline every step of the wholesale journey, your brand will be that kind of partner. From intuitive ordering to powerful storytelling and real-time inventory insight, you’re not just offering products, you’re delivering a premium experience and value at every turn.
Ready to earn your spot as a retailer's favorite brand partner?
Visit EnvoyB2B.com to see how you can transform your wholesale experience today.